Non Traditional Advertising

While in Germany we were able to enjoy many forms of non-traditional advertising, as they are prevalent throughout the city. The term 'thinking outside the box' definitely applies to marketers in Berlin as they have very innovative ways of showcasing and selling their products or brands.

Perhaps the most distinct were the advertisements featuring HUGE building wraps, most notably the TV Tower at Alexanderplatz for T-Mobile, which was used to advertise the T-Mobile sponsoring of the Berlin Games.

Audi also had their own giant building wrap in the middle of Potsdamer Platz. What made this one so interesting is that they placed this wrap over another wrap that showed what the building would look like once construction was complete.


Finally, a truly incredible form of non-traditional advertising was the wrap over the construction site of a building near the Opera House. At first glance it seemed as though it was a beautiful building, relative to the other ones in the area, but upon a closer examination you could see that it was really a print wrapped around the construction site.