Marketing a Destination

With $120+ dollars being spent annually on travel, it should be no surprise that Tourism Boards want to advertise and market their destination internationally. This is evident in the marketing in and around Berlin for tourist destinations. Being an economic powerhouse, Germans have the luxury to travel to vacation destinations around the world. Germans travel more than any other nation, spending almost $70 Billion in 2006.


Marketers obviously want a piece of that pie, and in Germany they are actively marketing destinations for those travel dollars. One of the most prevalent campaigns is to the Canary Islands in Spain. Posters and advertising are placed across the S-Line platforms to make them clearly visible to riders of the S-Bahn and pedestrians a like. The images depict pleasant beaches, and a couple enjoying themselves frolicking in the sand. Their website, http://www.turismodecanarias.com/de/, is caters completely to Germans planning on visiting the Spanish Isles. They also include a service that sends SMS messages to mobile phones as a tourism guide.